In recent years, with the expansion of market demand in the LED display industry, LED display products have shown a diversified development trend. As a rising star in the LED display industry, transparent LED screens are used in glass curtain walls, stage display, outdoor advertising, and new retail with their advantages such as light and thin, no steel frame structure, easy installation and maintenance, and good permeability. The LED transparent screen has a rapid rise in a short period of time with a new application form, leading to the development of technology, and a design concept that is close to the needs of the public.
New advantages of LED transparent screen—high transparency, invisible installation
Outdoor advertising has always been the most important market for LED displays. However, in recent years, as the light pollution problem of LED outdoor advertising screens has gradually increased, and the structural safety of LED display screens has also attracted users’ attention, the technical standards and installation approval of LED outdoor display screens have become more stringent.
Conventional LED outdoor advertising screens can brighten the city and release information during work. However, due to its steel structure, when the LED display is not in use, it stands in the middle and appears incompatible with the surrounding environment, which greatly affects the city.
The transparent LED screen, with its high transparency, invisible installation, high-brightness display, and other characteristics, just make up for the shortcomings of conventional LED display screens in this regard, and to eliminate the city’s aesthetic problems to the greatest extent. In the application process, the LED transparent screen is mostly installed behind the glass curtain wall.
1) Application of glass media facade:
In addition, with the acceleration of urban construction, glass media facade have gradually become popular. The LED transparent display has a very high perspective rate, which is sufficient to ensure the brightness requirements and viewing angle range of the lighting structure between the floors and the glass facade, and at the same time, ensure the original lighting perspective function of the glass curtain wall. In addition, the LED transparent display screen is light in weight, without changing the building structure, and can be directly pasted on the glass curtain wall without taking up space. In high-end application places, such as the installation of glass curtain walls in automobile 4S shops, LED transparent screens can not only achieve the best transparent effect of glass but also ensure that the interior design of the shop is not affected.
In the case of a limited glass area, the maximum screen resolution is achieved while ensuring the transparent effect of the glass curtain wall, which can be viewed from indoors or outdoors.
As a result, in recent years, more and more businesses prefer to use LED transparent screens to decorate glass media facade, especially in large shopping malls, technology-based enterprises, and other places. In terms of commercial display, fashion brands and high-end products also like to use LED transparent screens to set off the style of brands and products. When broadcasting promotional content, the transparent background can not only increase the sense of science and technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothing, jewelry, and other high-end brands favor transparent screens.
The application of LED transparent screen to the glass curtain wall not only has no sense of contradiction but also because of its fashion, beautiful, modern, and technological atmosphere, it adds a special sense of beauty to urban buildings. Therefore, the LED transparent screen has won everyone’s unanimous recognition in the market and has received widespread attention and enthusiasm.
2) showcase application:
In recent years, the digital signage industry represented by retail has expanded rapidly. LED transparent screens have played an important role in commercial retail windows, interior decoration, building facades, and other fields, bringing new retail a huge change. As we all know, the store window display is an important means for retail stores to display and promote products.
The LED transparent screen combines many advantages such as convenient installation, high permeability, thin and beautiful appearance, which perfectly solves the problem of the video display in retail industry windows, enriches the advertising style, and makes its advertising design very attractive.
The large LED screen displays the product categories, key products to be promoted, and store promotion information in retail stores so that consumers can purchase their favorite products more quickly, promote consumer demand, and increase the conversion rate of store shopping.
At the same time, the LED transparent screen has a novel and unique display effect. The screen is suspended on the glass curtain wall.
This playback method saves more than 30% of energy than the conventional LED display, greatly reducing light pollution and reducing energy consumption.
3) On the show
The use of LED transparent screens in the stage show is also amazing. There is an increasing demand for LED displays in the various evening art show.
In view of the application in the field of stage beauty, we can also see a road of leasing belonging to the LED transparent screen. Traditional LED display technology has been relatively mature in terms of space and lifting and moving, but its layout has more restrictions on lighting design. For box-style scenery, the location for lighting installation is extremely limited, so that the lack of ambient light and ambient light on the stage makes the stage lack the atmosphere of the scene, and it is difficult to present a perfect stage effect.
The resulting LED transparent screen greatly compensates for the shortcomings of the traditional LED display. The transparent LED screen can be built according to the diversified stage shape, and the screen is hung in a patchwork manner, expressing the overall depth of the stage frame. Using the transparent, thin, and colorful characteristics of the screen itself, it produces a strong perspective effect and makes the entire screen depth of field. lengthen.
4) 3D scene effect
In addition, the transparent LED display uses the unique screen display technology and the transparent characteristics of the screen body to form a three-dimensional realistic and virtual ideal space.
Multi-screen co-display enhances the sense of hierarchy and movement for the image movement and stage effect of the space.
The comparison of the 2D scene effect of the transparent LED screen and the traditional LED display shows the 3D sense and realism of the three-dimensional space, and the visual effect is more shocking.
Different from the bulky and regular appearance of traditional LED display screens in the past, the light, thin and beautiful characteristics of LED transparent screens will continue to help them develop a broader market. Under the situation of increasing display demand in various fields such as glass curtain walls, stage display, and outdoor advertising, the market volume of LED transparent screens will also become larger and larger.